Caterpillar Construction Equipment - Product Support Sales Rep

Job Description

H.O. Penn Machinery, the Caterpillar Dealer for New York Metro and all of Connecticut is now hiring for a

Caterpillar Construction Equipment - Product Support Sales Representative to join our Holtsville, NY team. 

Reporting directly to the Service Manager, you would be responsible for the following:

Contribute to the Parts and Service Departments overall profitability by promoting department offerings that lead to increasing part products

and service labor market shares

  • Generate and submit written quotes developed from machine inspections

  • Promote and utilize Caterpillar and Company merchandising programs

  • Assist in the development of new Parts and Service merchandising programs

  • Generate new sales opportunities by identifying new target accounts

Enhance Customer and Company relationships by contributing to the improvement of the customers quality of experience with the company

  • Assist customer in achieving the lowest operating cost by suggesting total repair solutions

  • Participate/contribute to CAT Care meetings and open houses

  • Perform customer training by utilizing key sales support materials

  • Coordinate shop repairs with company and customer personnel

  • Mediate customer and departmental disputes

Effectively manage territorial developments by communicating information between the Company, Caterpillar and the Customer

  • Communicate machine sales leads to the sales department

  • Maintain timely equipment population records by scheduling timely customer sales calls

  • Maintain knowledge of competitive pricing and offerings

  • Maintain knowledge of local business projects and trends

  • Submit lost sales reports


  • Excellent communication and organizational skills

  • Computer proficient, including MS Office (Word, Excel, PowerPoint)

  • Must have a valid driver's license 

  • Exposure to heavy equipment / construction industry helpful

  • Experience with a CRM system a plus

  • Comfortable working in a technical/mechanical environment

  • Comfortable working in a sales/consultant type position

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Description
H.O. Penn Machinery Company is the Caterpillar Equipment dealer for the lower 13 counties of NY and the state of Connecticut. H.O. Penn operates out of five locations, all of which offer full sales and service for Caterpillar products. Our locations are the corporate headquarters in Poughkeepsie, NY, Bronx, NY, two locations in Holtsville, NY (one location houses the Power Systems division), Newington, CT and Bloomingburg, NY. H.O. Penn offers extensive service expertise in Caterpillar products and a vast inventory of parts as well as over 500 Caterpillar machines available to meet customers' rental and equipment needs.
The H.O. Penn dealership operates using its Managing By Values Process. H.O. Penn is dedicated to seeking all-win solutions for each of its key stakeholders: Customers, Employees, Owners, and Caterpillar. Its company values: Ethical, Success, Innovation, Quality, and Communication guide H.O. Penn in its vision of becoming a high performing Caterpillar Dealer and the recognized leader in every industry it serves.
We are truly a family oriented company, that cares deeply about our employees and their success. We offer training, coaching, and opportunity for development and advancement.
H.O. Penn, serving New York and Connecticut with the best in Caterpillar machines and equipment since 1923.

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